Branding
Why Designers Shouldn't Have Their Own Logos
by on November 11, 2009 inI'm sure you noticed that the top of my website does not feature any sort of fancy logo mark for my brand. As a designer, my personal opinions, knowledge, ideas and creativity are what makes me unique. I am my own brand, and my name represents Me. As such, it is a valid argument to say I deserve my own logo. I agree only so far as to say, keep it a simple type treatment. An over-designed logo mark will just get in the way.
Since my name is my brand, I want it to be as clear as day. Hence, the huge serif ITC Cheltenham Handtooled. My own name is especially tricky for many people, due to the overwhelming lack of vowels (it's really not that bad, but I empathize with those who have trouble with it). As such, I want people to be very clear who they're dealing with. It's me!…
