You say, "Tomato," I say, "Solanum Lycopersicum." I say that, of course, because I am an expert agriculturalist. (I'm definitely not. I killed the two plants I tried to grow. So I had kids, instead.) If you're an expert in something, you will be plagued by the curse of knowledge when trying to communicate with someone who isn't well-versed in the subject. In the field of web design, this is a double-edged sword. As a designer, I need to relate to my clients effectively. And when building a website, my client and I need to relate to our site visitors.

Let's look at designing your site's information architecture, which affects both designers and business owners.… Read more »